Affiliates

Our affiliate program at King is designed as a collaboration platform for publishers, streamers, and marketing partners seeking sustainable referral income and audience growth. As partners, we provide clear terms, dedicated support, and scalable campaign options that align with professional promotional channels. The program accommodates a range of partner specialties, from content-driven sites to social media creators and performance marketers, and focuses on transparent reporting, compliant practices, and joint commercial objectives that prioritise long-term value for both parties.

Program purpose

The initiative exists to create mutually beneficial partnerships that drive responsible customer acquisition. By working together, we aim to increase brand visibility through trusted publisher channels while ensuring adherence to regulatory and advertising standards. Our approach balances commercial goals with audience protection and quality of traffic.

Partnership benefits

Partners gain access to a professional affiliate environment that emphasises stability and predictable collaboration. Priority support, tailored creatives, and periodic reviews form the core benefits. In addition to promotional assets, we offer operational guidance to help partners align campaigns with compliance and brand requirements.

Support and resources

Dedicated account managers provide onboarding, campaign optimisation suggestions, and performance feedback. Educational materials and best-practice guides are available to help partners improve conversion rates and maintain compliant messaging across channels.

Commission structure

Compensation models are flexible to suit different partner models, including performance-based arrangements and hybrid frameworks that combine recurring and acquisition components. Payout plans are designed to reward sustainable, high-quality traffic and can be adapted through discussion to reflect specific partnership objectives.

Tracking and reporting transparency

Robust tracking technology and a partner dashboard deliver real-time metrics and clear attribution. Fraud detection and validation processes protect both parties, and detailed reporting enables partners to analyse traffic sources, conversions, and trends. API access and exportable reports support advanced accounting and reconciliation needs.

Marketing support and tools

We supply a library of creative assets, prebuilt landing templates, and configurable links to simplify campaign setup. Localization-ready materials and guidance on messaging help partners reach diverse audiences while staying within advertising guidelines. Regular asset updates ensure marketing remains current and compliant.

Long-term cooperation and partner relationships

Long-term success is fostered through periodic strategy reviews, joint planning sessions, and performance incentives tied to growth milestones. Open communication and a collaborative mindset underpin our partner relationships, and ongoing optimisation efforts focus on sustained value rather than short-term gains.