Become an Affiliate

Welcome to the King Affiliate Programme. We partner with publishers, streamers, content creators and marketing partners who want a straightforward way to monetise traffic and grow a sustainable revenue stream. We focus on clear cooperation, practical tools and predictable workflows so you can spend less time on setup and more time on performance.

Programme purpose

Our programme is designed to turn engaged audiences into long-term players through transparent tracking and straightforward commercial terms. We aim to support partners across channels - from blogs and social media to streaming and paid media - by offering flexible partnership terms that match different traffic profiles and promotional strategies.

Partnership benefits

Joining King gives you access to a brand built for slot and live casino audiences, simple onboarding for new campaigns and a set of promotional assets ready to use. Partners benefit from regular creative updates, seasonal creatives and a suite of marketing materials that make it easy to launch and optimise campaigns quickly.

Commission structure

We offer flexible compensation arrangements designed to suit different partner needs. Specific commercial models are agreed individually and can be tailored based on volume, traffic quality and campaign type. We do not publish fixed percentages here; instead, we discuss a practical plan during onboarding that aligns with your goals.

Tracking and reporting

Transparent reporting is a core part of how we work. Partners receive access to real-time performance data via a secure dashboard, including clicks, conversions and revenue metrics. All tracking links are clearly labelled and documented, and our team can help interpret performance to improve ROI.

Marketing tools and support

We provide a ready-to-use library of marketing assets including banners, landing pages, creative packs and deep links for specific campaigns. Assets are optimised for desktop and mobile, and we refresh materials regularly to reflect seasonal offers and new product launches. We also supply clear creative guidelines to help you stay compliant with advertising standards.

Long-term cooperation

We value lasting partnerships and focus on steady growth rather than short-term spikes. During the initial phase we work with you to align tracking, creative and targeting. Over time we review results and propose optimisation strategies to increase conversion efficiency and lifetime value. Ongoing collaboration is based on performance reviews and mutual transparency.

Get started

If you represent a publishing site, streaming channel or marketing network and want to explore an affiliate relationship with King, get in touch and we’ll outline the next steps for onboarding, reporting access and creative delivery.